A little about Search Engine Optimisation

There are 2 types of seo, Organic - non paid and Algorithmic - paid

Both should be considered but no matter how many of those "I can make you top of the search engine" type calls you receive, fact of the matter is, no one can unless your paying for it!, and beware of those that say they can! Submitting your site to Google is FREE and can only be added by submitting your URL to them, and please do your reasearch before parting with any money as their are some  great companies out there offering links and they are some not so good one's!

Visit web Google Web Master Central for more details

Here is how we can help get a better ranking with those search engines

Keywords - reasearch your business keywords either by using google tools, or words that are relevant to your service/business

Title - using your main keywords in your title is most important for all those searches out there but try not to forget your location

Description - make the description of each page different but relevant to the page but still using your main business keywords

Meta tag - use the <meta name="keywords" content="keyword, here,"> in the code.

Links - make them Literal like "want to learn more?" or "Details on discounts here!" entice your visitors to click internally within your site.

Link Building - Create links to other business that might interest your visitor and remember this type of traffic is 2 way, so ask others to have your link on their website so you will both benefit from the traffic generated.

Social Networking - whether its You Tube, Twitter or Facebook, this will also generate interest in getting visitors looking at your website and will promote your profile.

Google - Ad's - this will generate traffic and can earn you a little bit pocket money ££!! or a lot?!

Google Analytics - install this on your web pages to find out what page is most popular and to see the statitics of your website!

Things to avoid!

Try not be tempted into participating in link schemes or web spammersdesigned to increase your ranking, this can have an adverse affect Hidden text or hidden links - this also has an adverse effect on Google ranking Stuffing your site with overload of keywords or irrelevant keywords.

 

Our websites are provided with the very simple SEO but if you would like to know more about SEO or implement a higher level of SEO please contact us to find out more.